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‘Super Flack’ Bobby Zarem’s Cause of Death at 84 Confirmed


It’s with a heavy heart we inform you famed entertainment publicist passed away on September 26, 2021. Bobby Zarem’s cause of death was revealed after his death at the age of 84.

On Sunday, Zarem sadly died surrounded by his family and close friends in his hometown of Savannah, Georgia. His longtime friend and assistant Bill Augustin confirmed the heartbreaking news in a statement.

Augustin revealed that Zarem died from complications of lung cancer. Bobby Zarem’s death comes just four days before his 85th birthday.

‘Super Flack’ Bobby Zarem's Cause of Death at 84 Confirmed
Image Source: Savannah Morning News

In his storied career, Bobby represented countless stars, befriending many of them, including Michael and Kirk Douglas, Diana Ross, Michael Caine, Jack Nicholson, Al Pacino, and Mick Jagger.

He is now survived by several family members, including his sister-in-law, Elizabeth McCaughey Zarem, and six nephews and nieces: Allison Zarem, Melissa Zarem, Harold Zarem, Kathryn Zarem, Robert Zarem, and Michael Zarem.

The legendary publicist is also survived by seven great-nieces and nephews, as well as the several friends he has made over the years in NY and across the globe.

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Cancer Reported as Bobby Zarem’s Cause of Death

Bobby Zarem’s cause of death was announced by his longtime friend and assistant Bill Augustin. The man behind the ‘I Love New York’ campaign died of Lung cancer at the age of 84.

US day News is working to provide more information and collect the latest updates surrounding Bobby Zarem’s death, so stay up with us.

Robert Myron “Bobby” Zarem was born on September 30, 1936, in Savannah, Georgia, the US. After starting his own publicity agency in 1974, he created lengthy pitch letters, a business style, and many campaigns.

Zarem’s clients have included Cher, Arnold Schwarzenegger, Dustin Hoffman, Michael Jackson, Michael Douglas, Diana Ross, Sophia Loren, Ann-Margret, Michael Caine, and Alan Alda, among others.

‘Super Flack’ Bobby Zarem's Cause of Death at 84 Confirmed
Image Source: The Mirror

Zarem also played a role in helping to make great films such as Scarface, Rambo, Saturday Night Fever, and Pee-wee’s Big Adventure into bonafide hits.

Bobby also turned his skills towards books and helped to turn Midnight In the Garden of Good and Evil into an international best-seller.

After the sad news of Zarem’s death was revealed, his family asked friends and supporters to make a donation to the Motion Picture & Television Fund, which offers healthcare to retired members that served within the entertainment industry.

His family also thanked workers at Hospice Savannah’s Handle with Loving Care for being there for Zarem in his final moments.

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Reactions to Bobby Zarem’s Death

Shortly after the heartbreaking news of Bobby Zarem’s death was revealed, devasted friends and fans stated their condolences on social media and paid poignant tributes to him.

James Kicklighter wrote on Twitter: “My friend Bobby Zarem left this earth today. You’ll always be with me, Bobby. I love you.”

Gregg Kilday wrote: “Sometimes helpful, sometimes maddening, sometimes outrageous, always amusing. Bobby Zarem was the excitable antithesis of the cautious, corporate-type PR types that have come to dominate the business.”

‘Super Flack’ Bobby Zarem’s Cause of Death at 84 Confirmed
Image Source: Twitter

Bill Dawers said: “Bobby died in his childhood home here in Savannah early this morning. What a remarkable life – so many stories, so many projects, so many friends, so many controversies. It’s fitting that he ended his life back home, exactly where he wanted to be.”

“Old-timey PR man Bobby Zarem has died. He figured prominently in the first feature I was ever entrusted to edit, @RealDHandelman’s 1991 Spy article on the then-new Planet Hollywood. Every time I read the sentence circled below, I convulse with laughter,” David Kamp tweeted.

It is a difficult time for Zarem’s family and friends. Words cannot express our deep sorrow from the passing of the renowned publicist, and we ask you all to keep him, his family, his friends, and all of his loved ones in your thoughts through this agonizing time.

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