You’ll be able to watch an Apple event live! Yes, this is true. This is the iPhone 11 Pro event which scheduled to stream live on Tuesday. Typically, to stream an Apple event, you need to use an Apple device or Microsoft’s Edge browser on Windows 10. That seems to be changing though, as, for the first time, you can watch Apple event, the iPhone 11 Pro launch, live on YouTube.
Apple has posted YouTube page invitations for its iPhone 11 Pro event which will be held on September 10 at Apple Park headquarters in Cupertino, California.
This is the first time in the history of Apple that the iPhone maker is broadcasting the event live on YouTube.
“Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we’ll send an update before the show,” the descriptor reads.
The Cupertino firm is anticipated to publish three new iPhones: the iPhone 11, the iPhone 11 Pro, and the iPhone 11 Pro Max. The iPhone 11 is to be the successor to be the iPhone XR, while the Proline is to be the successor to the XS line. Each one will have one more camera sensor than it did previously, with two lenses on the iPhone 11 and three on the iPhone 11 Pro. One will be the standard lens, one will be zoom, and a wide-angle lens will be added.
Known Apple analyst Ming-Chi Kuo had also earlier suggested that the upcoming iPhone models would be equipped with reverse wireless charging.
The iPhone-maker is also expected to bring bigger batteries bundled along with its upcoming 2019 iPhone offerings. This year, Apple’s iPhone XR is expected to feature a 3,110mAh battery which is bigger than the iPhone XR 2,942mAh battery.
In addition, the company will also expect to launch the Apple Watch Series 5. Among expected features is sleep tracking, but not much else is known.
Other than that, it’s all up in the air. We could see the rumored 16-inch MacBook Pro, new iPads, a better Apple TV that’s more provided for Apple Arcade games, and more. We’ll see on Tuesday at 10 am Pacific Time.
For Apple, the risks of its iPhone event are always high. More than any other product, the iPhone catapulted Apple to becoming the world’s most valuable company at one time and continues its biggest source of revenue. In recent quarters, however, iPhone sales have suffered double-digit percentage drops as customers hold on to their smartphones longer and the company contends with a slowdown in China amid an ongoing trade war.
There was a time when Steve Jobs could stand on stage at a Macworld Expo and leave people away with surprise product details. Apple CEO Tim Cook once famously said he was “doubling down on secrecy.” And yet for the last few years, there’s been precious little at Apple media events that were a surprise.
With Cook and the company set to take the stage again on Tuesday for Apple’s Sept. 10 press event, there’s no doubt that Apple can captivate the world with its product announcements — but can it still provide surprises?
People like me are happy to get advance warning of Apple’s moves because it gives us more to discuss on podcasts and in articles (like, say, iPhone 11 rumor roundups detailing every possible feature for this week’s phone unveiling). But there’s no denying that there’s nothing like a genuine surprise when it comes to stagecraft — and Apple’s business at these media events is stagecraft. So what’s a tech behemoth to do?
As mentioned above, the surest way to surprise people is to announce a new bit of hardware ahead of time, before every part has been leaked in the supply chain and before it’s been filed with government regulatory agencies. We know that Apple has been working on augmented-reality glasses, but what form they will take is still a mystery. And that’s something Apple can exploit, as it did with the Apple Watch a few years back.
Software, while prone to some news from humans in Cupertino, is another place where there can be a genuine surprise. Small projects can be kept away from the greater part of the company, and that can be enough to keep those projects from leaking. Apple’s developer-conference introduction of its new SwiftUI framework and a few years before the Swift programming language itself are cases where we caught rumblings that Apple was working on something, but the details were a shock.
And moving aside the products themselves, there’s always the story of any given product. Apple’s media events are, above all else, space for the company to wrap its industry-leading narrative construction around everything it’s selling. How the company markets products and features matters, and on Tuesday, they’ll have a couple of hours to tell that story, uninterrupted by critics or journalists or anyone else who could puncture its bubble.
Similarly, it’s harder to leak product pricing, because pricing can be determined at the last minute and distributed just before or just after the event. The price of a product is part of how its story gets told. In the case of the HomePod, most people walked away thinking less of the product because its price was perceived as too high. In the case of the original iPad, people were expecting a $1,000 product and got something for half that price — and it made the iPad seem like a fantastic deal.
Will Apple ever surprise us again at a media event? Of course, it will. But it will most likely come in the details, in small features and marketing spin. Every few years, if we’re lucky, we might get surprised by an entirely new hardware product. But Apple has become too important a company to rely on obscurity to keep details of its future products hidden. And as a result, we’ll have to take the small surprises where we can get them.
There will be numerous way to tune into Apple’s keynote including heading to firm’s website or watching via your Apple TV streaming device.
This year it seems the US technology firm will also add another way for fans to get all the news with the event being streamed on YouTube.
A notice on Apple’s channel says, “Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we’ll send an update before the show.”
We will provide you with the full details of what will happen after the event. Stay with us!