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Every detail Apple published at the iPhone 11 launch event

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Apple just unveiled a new flagship smartphone at the iPhone 11 launch event from the Steve Jobs Theater in the Apple campus in California and Apple fans were in for a treat today as loads of fruity gadgets were published at the Apple September event.

iPhones are considered to be the default selection of smartphones for everyday consumers. Started in 2009 by the late Steve Jobs himself, the device is synonymous with mass-market appeal, boasting a list of terms that easily whets the appetite of every casual user. So nobody is surprised by how well-equipped the new iPhone 11 is, that was launched yesterday!

However, Apple’s 2019 iPhone launch has a lot in common with its earlier effort. Two flagship models joined by a more colorful model with a slightly weaker camera but great battery life. This year it’s the iPhone 11 Pro and iPhone 11 Pro Max taking the show with the iPhone 11 playing the part of a more affordable upstart.

But like the iPhone XR from last year, could the iPhone 11 really take the show? What it fails in some areas against the iPhone 11 Pro(s) e.g screen technology, analysis, and camera quality, it gains in other areas e.g battery life. And after all, who doesn’t want a more powerful, more affordable iPhone?

The first iPhone to be called Pro. Shoot with all-new Ultra Wide, Wide, and Telephoto cameras. Take photos in drastically lower light with Night mode. Catch the highest-quality video of any smartphone. All powered by A13 Bionic, the fastest chip in a smartphone, and with an odd leap in battery life and it’s water-resistant up to 4 meters for 30 minutes. So let me say Wow!

iPhone sales are in a fall, Apple knew it required to drum up activity at its iPhone 11 event Tuesday.

The parade of Apple (AAPL) executives who spoke at the event made no major, unanticipated revelations. But there was no lack of new details and product features to publish, such as faster iPhone charging and cheaper-than-expected streaming service.

Apple CEO Tim Cook took to the stage yesterday for the much-hyped By Innovation Only iPhone 11 launch event and, as anticipated, the Cupertino company revealed more than a collection of new smartphones.

The info published at the iPhone 11 launch event

First thing’s first. The iPhone 11 costs £729/$699 (64GB), £779/$749 (128GB) and £879/$849 (256GB) with pre-orders starting Friday 13th September, and phones shipping on 20th September.

With a $699 price tag (about $50 less than a similar device last year), it seems Apple is also adopting a more competitive pricing structure to fight falling iPhone revenues.

Design and build

At first sight, you might think there aren’t that many changes between the iPhone 11 and the iPhone XR. And it’s especially interesting that Apple has decided to continue with the older model instead of removing it completely.

The new iPhones make the biggest shakeup for Apple’s smartphone family since the iPhone X was introduced in 2017. First up the design has been shaken up with a new matte finish and a slightly grayish-green color called midnight green in addition to the usual silver, space gray, and gold options.

The new iPhone 11 Pro comes in two screen sizes 5.8 and 6.5 inches. Both versions sport a Super Retina XDR display with a maximum brightness of 1,200 nits, which apparently allows it to support both HDR 10, Dolby Vision.

Like the iPhone 11, this new Pro model sports Apple’s latest A13 Bionic chip, which sports 8.5 billion transistors capable of processing one trillion operations per second. The new chip is more sectioned off than Appl’s last mobile chips with two performance cores, four efficiency cores, and an 8-core neural engine.

Obviously this new processor also makes the iPhone 11 Pro last longer. The Cupertino company claims the iPhone 11 Pro will last four hours longer than an iPhone XS. The Max version meanwhile will go five hours longer than the previous iPhone XS Max.

About cameras, the iPhone 11 Pro is the first one to sport three of them. You get one 12MP wide camera with f/1.8 aperture, a 12MP telephoto camera at f/2.0, and finally a 12MP, f/2.4 ultra-wide camera.

Apple’s pushing services

Subscriptions for digital services, such as Apple Care and Apple Music, are key to the company’s future. So, fittingly, CEO Tim Cook kicked off the iPhone 11 launch event with some related announcements. The first was Arcade, Apple’s $4.99-a-month game subscription service that will launch September 19, with the option for a free trial month.

To help market the service, Cook brought to the stage gamers to demonstrate several of the game offerings — including an updated Frogger. Cook next stated that new Apple hardware purchases will come with one year of its TV streaming service for free, likely an effort to get customers hooked on one of the company’s most buzz-worthy offerings as it looks to grow the digital services area of its business. If users are updating their iPhones less regularly, they could at least be paying for the services on them in the interval.

While on stage, Apple’s Senior Vice President of Worldwide Marketing Phil Schiller also gave us a sneak peek at a new Deep Fusion photo mode at iPhone 11 launch event. Essentially, this feature takes nine images before you press the shutter and compiles them into one notably high-res image.

Apple unveiled a new flagship smartphone at the iPhone 11 launch event
Image: IGN

Here you can watch a short review of the whole iPhone 11 launch event in 12 minutes. This event presented by Marques Brownlee.

More features introduced at the iPhone 11 launch event

There are more storage options with the iPhone 11 with the new model getting a 256GB version in addition to the 64GB, and 128GB variants.

The new model is now IP68 rated instead of IP67 which means it can withstand being submerged at a maximum depth of up to two meters for up to 30 minutes instead of just one meter.

But the big news is under the hood, where the iPhone 11 gets a new processor and a new camera system.

iOS 13 will be the software that ships with the new phones, and during our brief demo, the handset didn’t have any major issues carrying to the flurry of tasks we sent in its direction. Admittedly, though, we’ll be able to get a better sense of its capabilities away from the demo floor and in our test rooms.

It’s powered by a new A13 Bionic chip, and third-generation Neural engine, which supposedly puts more processing power at your fingertips and also allows for greater efficiency in how the phone’s GPU and CPU work.

On the audio front, the new iPhone 11 supports Apple’s new ‘spatial audio’ playback, which Apple promises delivers an ‘immersive surround sound experience” and further Dolby Atmos.

It looks like the new spatial audio processing replaces the wider stereo sound of the iPhone XR, but we weren’t able to test this well in the packed (and extremely noisy) demo area. Apple has really nailed the sound of its most recent iPhones so we’re just hoping the iPhone 11 also follows suit.

Apple’s next-generation operating system, iOS 13, launches September 19 as a software update for iPhone 6S models and later. With it, Apple is joining the effort to address those pesky spam calls increasingly bothering Americans. The solution: A new setting will let iPhone users send all calls not from people in their contact lists straight to voicemail.

The iPhone 11 Pro will be available starting at $999 and the iPhone 11 Pro Max costs $1,099—and here’s a more in-depth price breakdown below.

  • iPhone 11 Pro (64GB): $999
  • iPhone 11 Pro (256GB): $1,149
  • iPhone 11 Pro (512GB): $1,349
  • iPhone 11 Pro Max (64GB): $1,099
  • iPhone 11 Pro Max(256GB): $1,249
  • iPhone 11 Pro Max (512GB): $1,449

Both phones will be available for preorder starting on Friday, September 13th at 5am PT. They’ll begin shipping on September 20th.

More like this:
What we already know about the iPhone 11?
Apple will stream the iPhone 11 Pro event live on YouTube for the first time
All we know about low-cost iPhone, Apple strategy to reverse a sales slump

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